NIVEA India Pvt. Ltd., an affiliate of Beiersdorf AG and the world’s largest skincare brand, announced the launch of an innovative new digital campaign to support their new launch,
the NIVEA Total Face Cleanup. The campaign is in line with the core proposition of the product- delivering 5 benefits in just 5 minutes. The campaign microsite, www.just5mins.in, was launched by actress Parineeti Chopra who is the face of the product.
To introduce the 5 mins concept, NIVEA ran a 3 day anonymous Twitter campaign wherein consumers were invited to tweet using the hashtag #Just5Mins with pictures, videos & links to the then unbranded microsite. This resulted in the hashtag trending Worldwide and No. 1 in India within minutes and created a lot of pre-buzz around this concept.
This Twitter buzz, however, was just a run up to the actual digital campaign which Parineeti Chopra launched today. An interactive new branded microsite was revealed at the event, where Parineeti introduced members of the press & social media universe to the core campaign- The ‘5 MINUTES TO BEAUTY STORY’ Contest. This contest allows people to call for a free NIVEA TOTAL FACE CLEANUP SAMPLE & share their 5 minute beauty tips & stories with Parineeti. At the end of 8 weeks, NIVEA will announce the names of 30 lucky winners she has selected to spend an exciting evening with her.
NIVEA’s new product, Total Face Cleanup, was launched in December 2012. It is a revolutionary new product that encompasses the benefits of face wash, scrub, face pack, oil remover & spot reducer and gives radiant looking skin in just 5 minutes.
Speaking about this innovative new campaign, Rakshit Hargave, Managing Director of NIVEA India said, “NIVEA Total Face Cleanup, which offers 5 Benefits in 5 minutes, has a lot of fans in a short period of time; and it now offers more on ‘Just 5 mins’ through its online found property www.just5mins.in, while giving our fans the chance to interact with Parineeti.”
Speaking on being the face of NIVEA Total Face Cleanup, Parineeti Chopra said, ‘‘Total Face Cleanup from NIVEA is a revolutionary product as it simply gives you five benefits in just 5 mins and a promise that it never fails to deliver! Through this innovative digital campaign, NIVEA aims to reach out to the youth and create a movement around ‘Just 5 mins’.”
To participate in the NIVEA Just 5 Mins contest, log on to www.just5mins.in
About NIVEA India: (www.nivea.in)
NIVEA is the biggest skin care brand in the world and a name that has epitomized care for generations. The brand owned by Beiersdorf AG, Germany launched a wholly owned subsidiary in India in 2005 known as NIVEA India Pvt. Ltd. The affiliate is headquartered in Mumbai and is responsible for all critical functions such as Marketing, Finance, Supply Chain and Sales to Key Accounts. The parent company Beiersdorf AG, Germany is a Rs. 37,600 Crores (Euro 5,750 Million) Beauty and Skin care MNC. It has affiliates in more than 169 countries, enjoys market shares of up to 30% and has more than 200 No. 1 positions in cosmetics categories all over the world. NIVEA India has a clear focus: To meet consumer’s skin and beauty care needs. Every day. For everyone.
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